About Decor Outdoor

We deliver the service & quality you expect

You're kept in the loop and we're there when you need us.

How we define service

Our Story

In 2007, Bill Ferris decided to create a different, more pleasant way to shop online. He was tired of banner ads, pop-ups and (to be honest) the hoarder-like clutter of many retail websites. Similarly, he found that phone calls were often answered by people unfamiliar with products and emails were usually sucked into the great void of cyberspace, never to be heard from again.

Inspired by high-end boutique clothing stores, he set out to create a new kind of online store - one that would enable customers to easily find items without sensory overload. He would ensure the same level of personal attention that he hoped for when shopping.

Bill Ferris

He has an MBA from Duke University and started his professional career with the Coca-Cola Company in brand management. His love of mid-century modern furniture can be traced to Hans Wegner chairs brought back by his family from Europe in the early 1970s. He's developed a passion for the Art Deco period and French Country shabby chic style. Truth be told, he's become a bit obsessed with industrial steampunk designs in movies like Hugo, 12 Monkeys and City of Lost Children.

Quality begins with our vendor partners

At Decor Outdoor, we believe exceptional outdoor spaces begin with the right partners. We’re selective, working with exclusive vendors who aren’t found just anywhere. Our approach gives customers access to collections defined by remarkable quality, standout design and true distinction.

Our vendor selection criteria

• Experience & Craftsmanship – Brands with a real track record and expert artisans, so customers get products designed and built to endure.
• Quality Standards – Every piece, from outdoor furniture to patio umbrellas and heaters, must meet rigorous benchmarks for durability, weather-resistance and reliable performance. They're backed by industry certifications and thorough product testing (see tables below). For customers, this means products that are safer, longer-lasting and require less upkeep.
• Sustainability & Responsibility – We seek vendors who use responsibly sourced materials and eco-friendly production, so customers can feel good about their choices.
• Customer Service & Reliability – Partners are expected to provide strong support and reliable fulfillment, including warranty coverage, order accuracy and prompt communication, ensuring peace of mind long after the sale.
• Style & Design Integrity – Each brand offers original design and attention to detail, making outdoor spaces feel welcoming, cohesive and visually distinctive.

Patio Umbrella & Furniture Certifications & Ratings

Patio Heater Certifications & Ratings